NuYu is the leading female-only chain of fitness clubs in Saudi Arabia. Founded in 2012 by Princess Sara Al Saud, NuYu is the first and only fitness concept in the Kingdom designed exclusively for women. We are unique in our approach, focusing not just on the physical aspects of fitness but also on the psychological and emotional benefits that accompany an active lifestyle.

With a vision towards spreading happiness through fitness, we created and designed the NuYu fitness experience by discarding the traditional, ordinary health club format in favor of modern, stylish surroundings with a boutique, welcoming feel. At NuYu, we know every member by name. Here, you are more than just a number. Our commitment to you is that we will work hard every day to guide, care for, and support you along your fitness journey.

NuYu focuses not only on how women look – on their size or shape – but also on how they feel. It’s all about happiness. That psychological and emotional aspect of fitness is very important to women.

Princess Sara Al Saud

Co-Founder and Creative Director